Zippy Writers organises training session to educate the aspiring and emerging women entrepreneurs
Zippy Writers, an organization working for empowerment of women, held an interactive training session on “Branding 101- The Fundamentals of Business Branding” for women entrepreneurs on Saturday 15th July 2023, at a local hotel in Karachi.
The training program was aimed to educate the aspiring and emerging women entrepreneurs about business branding, enabling them to manage their businesses and social media accounts effectively and efficiently.
A group of women entrepreneurs with different professional backgrounds, interacted with each other and learned about business branding to understand better.
The training session was intended to provide women with networking and learning opportunities to help them gain the knowledge and skills they need to support themselves financially and to build a support network.
During the program, Pirah Aijaz, Founder/CEO of Zippy Writers, discussed the importance and the fundamentals of “Business Branding” and also shared some useful tips to stay consistent with branding in business.
Special guest Ms. Faryal Asif, Educational Psychologist & Counselor, talked about “Mental Health and Entrepreneurship”. She discussed various mental health coping strategies to help women combat mental health issues while managing their businesses.
A young social activist, Muhammad Ali talked about “Building Connections”, to help women build a strong networking support system for themselves.
Pirah Aijaz concluded the session by encouraging the participants to make their businesses more visible through branding.
The participants developed a better understanding of business branding and were inspired to continue their entrepreneurial journey.
As a token of appreciation, certificates and giveaways were presented to the participants at the end of the session. source: biztoday
