As the holy month of Ramadan continues, realme, one of Pakistan’s leading smartphone manufacturer, has joined hands with Foodpanda, Pakistan’s premier delivery platform, to launch a heartwarming initiative aimed at spreading joy and fostering community spirit during this auspicious time. In collaboration with Foodpanda, realme has rolled out a food truck initiative to distribute free Iftari packages to people out on the streets, enhancing their Ramadan experience and promoting a sense of togetherness.
The initiative, aptly named “Make it real,” embodies realme’s commitment to giving back to the community and celebrating the spirit of Ramadan. Through this campaign, realme aims to make a meaningful difference in the lives of people by providing them with delicious Iftari meals, delivered directly to them by home chefs empowered through Foodpanda’s platform.
“Ramadan is a time for reflection, compassion, and unity,” said Ethan Yin, CEO of realme Pakistan. “Through our partnership with Foodpanda, we are honored to contribute to the Ramadan celebrations of those in need. Our goal is to spread joy and positivity, bringing people together through the universal language of food.”
The initiative also highlights realme’s dedication to corporate social responsibility, with a special focus on women empowerment. Home chefs, predominantly women, will be preparing and delivering the Iftari packages, providing them with a platform to showcase their culinary skills and contribute to their families’ income.
“We are excited to collaborate with realme on this noble initiative,” said Muhammad Abu Bakar Siddiqui, Head of Enterprise at Foodpanda. “By combining our resources and expertise, we aim to make a meaningful impact on the lives of people during Ramadan. Together, we can create moments of joy and unity that will be cherished by all.”
The campaign will feature a food truck adorned with realme and Foodpanda branding, traveling to various locations across the city to distribute Iftari packages to those in need. The food truck will serve as a symbol of hope and generosity, bringing the community together in the spirit of Ramadan.
As part of the “Make it real” campaign, realme will also be encouraging its fans to participate in social media challenges and activities, with the chance to win exciting prizes and rewards. By engaging with the campaign, participants can spread awareness about the initiative and inspire others to join in the spirit of giving.
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