Italian Manufacturer La Marzocco shares its Coffee Legacy with the Middle East
Leader in coffee equipment innovation and design, La Marzocco is an Italian manufacturer of espresso machines geared towards excellence, quality, and style. The artisan company prides itself on producing advanced machines and products for crafting the best aromatic brews.
Since its founding in 1927, La Marzocco with its years of research and innovations has revolutionized the coffee industry and trends. Founded by Giuseppe and Bruno Bambi, La Marzocco traces back to the Italian Renaissance, home to geniuses such as Leonardo da Vinci, Michelangelo, and Brunelleschi who created some of the most celebrated works of art in the world. The Italian manufacturer developed and patented the first coffee machine in 1939 which has been adopted as a global standard.
La Marzocco has been operating in the Middle East for more 10 years and announced its presence in the region at World of Coffee Dubai in 2022. The espresso manufacturer is a key partner to provide espresso machines, grinders, and other equipment used by hotels, commercial and residential spaces. Popular in the Middle East, La Marzocco supports many roasteries and cafes and hospitality businesses in UAE such as Boncafe Middle East, Raw Coffee, Cypher Urban Roastery, and Goldbox Roastery that utilize and also distribute La Marzocco’s top machines to key industry players.
Speaking of the Italian brand, Csaba Henter, General Manager – La Marzocco Middle East, said, “UAE residents drink nearly twice as much coffee as people in any other GCC country. Being a part of the coffee industry in a country that contributes a large percentage to global coffee consumption is an honor for us. We are already working in conjunction with many renowned brands in the region and want to continue developing premium coffee blends for coffee lovers and enthusiasts.”
La Marzocco has developed multiple products over the years and has been a strong advocate of the art of coffee making. Each espresso machine is uniquely designed and made with superior quality, which is highly appreciated by coffee enthusiasts, baristas, and leading cafes around the world. La Marzocco’s products also include smaller machines for an uncompromised coffee experience at home. The Linea Micra and Linea Mini are easy-to-use hand-made machines that come with a classic look to place in the kitchen.
As part of its sustainability endeavors, La Marzocco has been driving agricultural research for coffee through its multifaceted cultural and networking hub on the Florentine hills, the Accademia del Caffe Espresso – committed to educating and engaging with its communtjy while providing long-term support to collaborative science and innovation to ensure the future of coffee.
La Marzocco is headquartered in Florence, Italy with 10 other offices in different regions. For more information about La Marzocco and its products visit https://ae.lamarzoccohome.com/en/. source: biztoday
