Alex LIM, President of Samsung MENA (center), Seong Hyun Lee, President, Samsung Gulf Electronics – (far to the right), Mohammad Badri & Ahmad Badri, Director, EROS Group
The retail sector in the UAE has received a vital post-pandemic boost from EROS Group, following the recent opening of the power retailer’s 15th multi-brand consumer electronics and home appliances retail store at Ibn Battuta Mall, Dubai.
EROS Group – one of the largest consumer electronics, mobility, IT, home appliances and convergence products’ distributor and retailer in the UAE today announced that the new store offers UAE residents a seamless and premium shopping experience encompassing world-class consumer electronics and home appliances brands in a premium walk-in retail concept.
The new store stocks a wide range of world-class consumer electronics and home appliances from iconic global brands, including Samsung, Apple, Lenovo, Hitachi, TCL, Midea, Ariston, Huawei and Amazfit.
The store was inaugurated by Alex LIM, President of Samsung Middle East and North Africa, Seong Hyun Lee, President of Samsung Gulf along with Mohammad Badri and Ahmad Badri, Director, EROS Group.
Commenting on the launch of the new store, Mohammad Badri, Director, EROS Group said, “In keeping with our retail clients’ contemporary needs, the new store features a collection of premium global brands of latest gadgets, digital devices, and home appliances such as smartphones, laptops, and washing machines amongst others. This is in line with our vision and endeavour to reach closer to our customers in different parts of the UAE. With the recent development of residences and property in and around Ibn Battuta Mall, this has fuelled demand for electronics and appliances, which can be catered to with our new premium store in Ibn Battuta Mall.”
The opening of the new store is part of EROS Group’s multi-billion-dirham retail expansion strategy in the UAE.
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